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Why DOOH Advertising in Shopping Malls Delivers Maximum Impact for Brands

The New Stage for Premium Brands
In today’s fast-evolving media landscape, DOOH (Digital-Out-of-Home) advertising is taking a bold leap, straight into the most luxurious shopping malls in Colombo and Kandy. These high-end destinations offer more than just shopping; they provide advertisers with premium audiences, high visibility, and a setting that instantly elevates brand image.
With the right message in the right mall, your brand can go from noticed to unforgettable.

One Galle Face Mall
As Colombo’s first internationally styled shopping destination, One Galle Face (OGF) draws a remarkable 35,000 visitors on weekdays and up to 65,000 on weekends. Designed to blend iconic international and local brands in a space optimized for visibility and foot traffic, it’s a true paradise for advertisers. Whether you're launching a product or building long-term brand recall, One Galle Face is where premium advertising truly shines.

Havelock City Mall
Situated in the heart of Colombo, Havelock City Mall thrives as a hub of business, leisure, and lifestyle. With a consistent weekday footfall of around 10,000 and surging to 15,000 during weekends, the mall attracts an urban, high-value audience. Screens placed at strategic points ensure your brand message lands right where consumers spend time.

Colombo City Centre (CCC)
Colombo City Centre (CCC) is a blend of fashion, food, and family-friendly entertainment that keeps visitors coming back. With weekday footfall ranging between 5,000 and 7,000, and weekend numbers peaking at 10,000, the mall offers steady, focused exposure to high-spending customers. From high-end boutiques to Scope Cinema and gourmet restaurants, CCC presents a holistic lifestyle setting where advertising screens become part of a shopper’s journey, seamlessly catching eyes and igniting interest.

Kandy City Centre
In Sri Lanka’s scenic hill capital, Kandy City Centre offers modern shopping wrapped in timeless Kandyan architecture. With its prestigious BOI Flagship Status and a diverse mix of banking, retail, and leisure, the mall pulls in a strong and steady crowd. Strategically placed LED screens at the entrances greet thousands of daily visitors, making it the go-to advertising hotspot for brands looking to capture the Central Sri Lankan market.

Why It Works

• Captive Audience: Shoppers dwell longer in malls, increasing ad exposure
• Impulse Potential:Immediate product interest can drive same-day purchases
• Premium Perception:Your ad in a luxury space adds brand prestige
• Consistent Footfall:Daily thousands see your message, repeatedly

A powerful way to scale brand presence in Sri Lanka is through LED screens in high-end malls. These modern digital screens offer engaging content, prime placement, and undeniable impact. The right space to make a lasting impression.

A Night to Remember: Emerging Media Successfully Launches Colombo’s Largest LED Screen at OGF Mall

April 8th, 2025 marked a dazzling milestone for Colombo’s cityscape with the grand unveiling of the largest front façade LED screen at One Galle Face (OGF) Mall. A celebration of innovation, technology, and vision, the event truly was A Night to Remember.
The spectacular reveal was carried out by Emerging Media, Sri Lanka’s largest outdoor digital display network, and served as a proud testament to their continued leadership in revolutionizing the country’s advertising and digital display landscape. The event began with a heartfelt welcome from Mr. Sanjeewa Rajapakshe , Managing Director of Emerging Media, and Mr. Tyner Fernando , Director. Honoring Vision and Progress

The evening was graced by the presence of the Chief Guest, Prof. Ruwan Ranasinghe – Deputy Minister of Tourism, whose words of encouragement and praise added prestige to the event. He was joined by a distinguished gathering of honored guests, including Ven. Dr. Kirinde Assaji – Gangarama Temple, Mr. Palitha Nanayakkara – Commissioner, Colombo Municipal Council, Mr. A.D.S. Roshan – Deputy Commissioner, Colombo Municipal Council, and CI Dileepa Herath – Officer in Charge, Fort Police Station. Their collective presence illuminated the evening as much as the state-of-the-art LED screen itself.

Setting the tone for the night, Sri Lanka’s international music sensation, Yohani De Silva, delivered a powerful live performance that captivated the audience and brought the celebration to life. Adding to the excitement, a surprise interactive moment left the audience thrilled when a QR code was displayed on the LED screen, inviting attendees to scan and win a large number of gift vouchers. Many guests eagerly participated, creating a buzz of engagement and delight throughout the crowd.

As the largest outdoor digital display in the city, this launch marks a significant leap forward in DOOH advertising. It’s not just a visual marvel but also a monumental milestone in transforming Colombo's skyline. Emerging Media continues to redefine DOOH advertising by blending creativity and technology to create unforgettable experiences for audiences and advertisers alike.

A Tribute to All Contributors
The success of this unforgettable evening was made possible through the incredible collaboration and support of many. Emerging Media extends heartfelt thanks to One Galle Face Mall for their unwavering support and collaboration in bringing this bold vision to life. Special appreciation to Ms. Christalin Casinader - Head of Marketing Communications, One Galle Face, for her outstanding leadership and coordination. We also sincerely thank Mr. Hanif Yusuf - Hon. Governor (Western Province), Mr. Indika Hapugoda - SDIG Traffic, and Chief Inspector Thilogama - OIC, Kollupitiya Police Station, along with Mr. Hematha Weerakoon, Mr. Neveed Carder, and all guests and contributors who played a vital role in making this launch truly memorable. This event was more than a screen reveal, it was a celebration of innovation, collaboration, and the future of digital advertising in Colombo.

Emerging Media and Dialog Television Partner to Deliver a One-Stop Advertising Solution

Emerging Media is thrilled to announce a strategic partnership with Dialog Television, Sri Lanka’s leading Pay-TV service provider, to revolutionize advertising convenience and effectiveness. This collaboration combines Dialog Television’s world-class entertainment, featuring 18 advertisable channels across various genres such as movies, edutainment, kids, music, sports, and local content, with Emerging Media’s digital advertising expertise and targeted marketing strategies. This powerful synergy offers businesses a seamless platform to maximize brand exposure across multiple channels.

Targeting Diverse Audiences with Multiple Channels
Reaching over 1.7 million households, Dialog Television provides a robust platform for brands to connect with diverse audiences. Advertisers can place their messages on a range of top international and local channels, including &flix, Star Movies, TLC, Animal Planet, AXN, Zee Café, Comedy Central, Star Plus, A+, Nickelodeon, Star Vijay, Zee Tamil, Star Sports, Ten Cricket, Sony SIX, ThePapare TV, Channel One, Citi Hitz, and Channel C. Through this partnership, Emerging Media takes on the role of facilitating advertising sales, allowing businesses to target specific viewer segments while simplifying the media buying process with a single point of contact.

Leveraging Emerging Media's Technological Expertise
Emerging Media, recognized as Sri Lanka’s largest location-based digital display advertising network, brings over 15 years of experience to this collaboration. The company operates across more than 250 prime locations, including airports, railway stations, shopping malls, and other high traffic spaces. Specializing in both outdoor and indoor digital advertising, Emerging Media has distinguished itself through the innovative use of technologies such as CGI software, hologram projections, and Display & Video 360. This technological prowess enables brands to deliver interactive and engaging advertising experiences that resonate with consumers across diverse touchpoints.

Emerging Media and Dialog Television Partner to Deliver a One-Stop Advertising Solution

Emerging Media, Sri Lanka’s leading location-based digital display advertising network, has officially partnered with Hikvision, a global leader in integrated security and AIoT solutions, as the Exclusive Strategic Partner for its Commercial Digital Display and Modular LED Products. The partnership agreement was signed on February 13, 2025, at the Hikvision Head Office, marking a significant milestone in advancing digital display advertising and display technology in Sri Lanka.

The signing ceremony was attended by key representatives from both organizations. Mr. Hugo Huang, President of South Asia at Hikvision, and Mr. Sanjeewa Rajapakshe, Managing Director of Emerging Media, officially signed the agreement. Also present were Mr. Yasantha Hennayake, General Country Manager of Hikvision; Mr. Shabishanth Selvarasa, Manager of Project Business at Hikvision; Mr. Tyner Fernando, Director at Emerging Media; and Mr. Nishantha Herath, CEO of Emerging Media.

This collaboration brings together Emerging Media’s expertise in digital display advertising and Hikvision’s cutting-edge AI-powered visual solutions, setting the stage for the next generation of intelligent, high-impact digital advertising in Sri Lanka. The partnership will further enhance the reliability, security, and performance of its commercial displays.

“We are thrilled to join hands with Hikvision as their exclusive strategic partner in Sri Lanka,” said Mr. Sanjeewa Rajapakshe, Managing Director of Emerging Media. “This partnership aligns with our vision to be the most powerful digital display advertising network in the country. With Hikvision’s advanced technology, we will introduce smarter, more interactive, and high-quality LED display solutions that enhance brand visibility and customer engagement.”

Hikvision representative Mr. Hugo added, “Our collaboration with Emerging Media marks a significant step in expanding our global footprint in commercial display solutions. We look forward to supporting Emerging Media’s growth by delivering state-of-the-art modular LED products that redefine digital display advertising.”

From left to right: Mr. Nishantha Herath, Mr. Tyner Fernando, Mr. Sanjeewa Rajapakshe, Mr. Hugo Huang, Mr. Yasantha Hennayake, Mr. Shabishanth Selvarasa.

As part of the agreement, Emerging Media will have access to Hikvision’s latest LED display technologies, training programs, and technical support, ensuring seamless integration and top-tier performance. Both companies are optimistic that this partnership will fuel substantial growth, drive technological advancements, and set new benchmarks in the digital display advertising and commercial digital display industries in Sri Lanka.
Stay tuned as Emerging Media and Hikvision reshape the future of digital signage and commercial LED solutions in Sri Lanka!